There are things we only understand when we pause. When we let the week slow down a little and pay attention to what our hands can do when they're not in a hurry. It's in this space, which doesn't have to be long or silent, that crochet finds its place.
The Rhythms Collection arrived in this way. As a proposal for presence. A collaboration between Made by You and Paula Guimarães that was born from the conviction that creating by hand is a way of tuning in. Of connecting with something that was already there, waiting for us to stop long enough to notice.
Who is Paula Guimarães?
Paula Guimarães is an art director and founder of Jambo Ateliê, a creative studio specializing in authorial handmade pieces. For over ten years, she has shared her creative process online, building a visual universe marked by texture, narrative, craftsmanship, and attention to detail.
When Made by You invited Paula to create a collection, the result could not have been different: pieces with personality, a careful palette, and patterns that reveal the journey of their designer. Pieces that inhabit spaces with generosity.
The concept: What is Rhythm, after all?
Rhythm is what remains when haste disappears.
It appears in the repeated gesture, in the cadence that movement finds when it stops rushing and truly begins to listen. In crochet, this translates to that moment when the hands already know the next step without needing to think. When the body and the project are in sync.
The Rhythms Collection is not about speed or results. It's about what happens in between. In the process. In the quality of the time we dedicate to something that will exist in the world after our hands.
Those who create by hand know this state well. It's hard to name, but it's unmistakable when it appears. The three crochet kits in this collection were designed to evoke precisely that.
The three crochet kits from the Rhythms Collection
Rhythm Rug Crochet Kit
The rug is where it all begins. A piece that anchors the space, adds texture to the floor, and transforms what was once just a passageway into a place to stay.
The Rhythm Rug Crochet Kit is suitable for those with some crochet experience who want to create a decorative piece with real presence. The project uses stitches such as magic ring, chain, single crochet, double crochet, and cluster stitch, creating a pattern with a striking visual rhythm.
The kit includes skeins of #48 vegan cotton yarn, a pattern booklet, a tag to apply to the finished piece, and access to a video tutorial via the Made by You app. The crochet hook and tapestry needle are optional and can be added when placing the order.
Rhythm Placemat Crochet Kit
A handmade placemat is one of those pieces that transforms an everyday table into something more intentional. It's not just plate protection. It's a silent statement about how we want to host, sit, and eat.
The Rhythm Placemat Crochet Kit comes in palettes that recognize each other without explanation, with patterns that carry Paula's creative signature. It's a project for those who want to start bringing crochet into their home decor without needing a huge piece.
The kit comes with skeins of #48 vegan cotton yarn, a pattern booklet, a tag to apply to the piece, and access to a video tutorial. Crochet hook and tapestry needle are optional.
Rhythm Blanket Crochet Kit
The blanket is the most comprehensive project in the collection, both in size and possibility. A piece that goes on the sofa, on the bed, on the lap of whoever needs comfort. That takes on the story of whoever made it.
The Rhythm Blanket Crochet Kit is suitable for intermediate level, with mastery of stitches such as puff stitch, half double crochet, and cluster stitch, among others. The experience of creating it is, in itself, an exercise in rhythm: repetition with intention, movement that gains body.
The skeins of #48 vegan cotton yarn come in combinations of three colors, with palettes ranging from earthy and natural tones to more personal combinations. Five options are available: natural + orange + marsala, natural + beige + black, mustard + beige + natural, brown sugar + beige, and orange + natural + nautical.
The kit includes 5 skeins of #48 yarn (3x color 1 / 1x color 2 / 1x color 3), a pattern booklet, a tag to apply to the piece, and access to a video tutorial. A 5.5mm crochet hook and tapestry needle are optional.
The yarn that makes it all possible: #48 vegan cotton yarn
The three crochet kits from the Rhythms Collection were developed with #48 vegan cotton yarn, one of the most carefully selected materials in the Made by You catalog. And it's no coincidence that Paula chose it for this collection.
The #48 yarn is 100% cotton, with a weight of 3 (light/885tex), 200g, and 226m per skein. But what differentiates this yarn goes beyond its composition.
Throughout the production of crochet and knitting yarns, there are stages where chemical products are used to soften and dye the fibers. These products often have animal particles in their formula. In #48 yarn, the fibers do not go through these stages, making it 100% vegan, without any animal-derived compounds. Softening is done with plant and mineral-based substrates.
The result is a yarn that glides easily on the needle, with a finish that enhances the stitch and softness that invites touch.
Sustainability we can track
At Made by You, talking about more sustainable yarns isn't just marketing. Each certification carries real practices. The #48 vegan yarn has:
OEKO-TEX® STANDARD 100: Tested for harmful substances by independent institutes. The limit values go beyond national and international requirements, ensuring health safety for users and creators.
BCI (Better Cotton Initiative) Certificate: The cotton in the yarn is produced with good agricultural practices, fair labor relations, and supply chain transparency. The supplying farms are: Caimbé, Mourão, Mutum, and Cidade Verde.
Sou de Algodão Movement: Made by You is part of this initiative that connects the entire Brazilian cotton production chain, from farm to consumer. Brazil is the world's largest supplier of sustainable cotton, and this movement exists to ensure that this fact translates into conscious daily choices.
EURECICLO: The brand has environmental compensation certification for reverse logistics, ensuring that packaging is disposed of in an environmentally correct manner, helping to increase recycling rates in Brazil.
Choosing a crochet kit from Made by You means choosing a material that someone has carefully prepared to exist with less impact. This is also slow fashion.
What comes inside each crochet kit
All three kits from the Rhythms Collection follow the same careful structure that is Made by You's hallmark:
- Skeins of #48 vegan cotton yarn in the correct quantities for each project
- Pattern booklet with detailed step-by-step instructions by Paula
- Handmade tag to attach to the finished piece
- QR code with access to a video tutorial via the Made by You app
- Option to include a crochet hook and tapestry needle for finishing
The video tutorial is an important differentiator. Creating from a kit with video support from the project's creator changes the experience, especially for those learning or wanting to master new stitches. It's guidance that goes beyond paper.
Who are these kits for?
The Rhythms Collection was designed for those who already have some contact with crochet and want to go beyond basic pieces. The three projects are at an intermediate level, meaning you need to know the fundamentals of the technique but don't need to be experienced.
If you already know the basic crochet stitches and want to create something with more texture, presence, and visual identity, this collection was made for you.
And if you're just starting, Made by You has other beginner crochet kits in its catalog, while you develop your repertoire of stitches to confidently tackle the Rhythms Collection.
Creating is a right, not a talent
There's a belief that handcrafting is for those who "have a knack for it." Made by You was created precisely to deconstruct this. Each kit is born from the conviction that anyone can create, that crafting is not exclusive to those who grew up with a needle in hand.
The Rhythms Collection, in particular, carries this spirit. The pieces have a strong visual identity; they are beautiful in a way that surprises those who make them for the first time. And this surprise, of looking at something that exists because you chose to create, is exactly what Made by You seeks to evoke.
A handmade piece is unique. Irreplaceable. Entirely of the person who created it.
This rug, this blanket, this placemat will not exist in any other home in the exact same way they will exist in yours.
Made by You is a Brazilian brand of craft kits for crochet, knitting, and manual making. Our purpose is to democratize craftsmanship and encourage conscious consumption through the slow fashion movement.
